We found it frustrating to jump between tools, losing track of research results, not being able to co-create with customers across the dev team and c-suite. We thought about the impact on the business bottom-line if we could empower teams globally to "build the right thing from day one." So we quit our jobs, rolled up our sleeves, and got to work on Betafi.
“Why spend weeks solving design flaws in production when you could have discovered them at the concept stage?”
Research should be accessible for your whole team.
We feel Sun Tzu spoke for UX researchers everywhere when he said:
Every battle is won before it is fought. Plan for what is difficult while it is easy, do what is great while it is small. … They are skilled in both planning and adapting and need not fear the result of a thousand battles: for they win in advance, defeating those that have already lost. - Sun Tzu