The Betafi Blog

February 17, 2021

Ethan Sherbondy, Betafi CTO & Cofounder

We are living in interesting times. Never has it been more apparent that the world's talent is evenly distributed, but access to opportunity is not. Freelance marketplace platforms like Fiverr are helping to fill this opportunity gap in their own way. As an experiment, for our last blog post we commissioned an illustration to help convey the visceral feeling of what it's like to try to do user research via Zoom. To be upfront, we're still warming up to the "startup blogging hustle," and finding our voice as a company as we go.

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February 4, 2021

Ethan Sherbondy, Betafi CTO & Cofounder

For many of us, in this strange new world, Zoom (or Google Meet) has become the go-to default video conferencing solution whenever you want to hop on a video call with someone. And we definitely don't want to throw Zoom under the bus. Zoom is a great starting point for beginning your research journey, especially in the early discovery phases of a project, where you're mostly doing face-to-face interviews and painting in broad strokes. But from interviewing over a hundred design and research teams (often over Google Meet and Zoom) in the past four months, we've noticed that things start to break down quickly.

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January 19, 2021

Arjun Arora, Betafi CEO & Cofounder

A lot of us have ideas brewing that sound interesting but we aren’t sure if they are worth pursuing as a start-up. Some of those could be ambitious while others could be too small. So how do you decide when an idea is worth pursuing? In this post, we share more about what made us embark on making UX research more accessible for companies.

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December 31, 2020

Arjun Arora, Betafi CEO & Cofounder

The benefits of doing UX research & usability interviews are obvious, from validating the product need to ensuring that design flaws are caught at an early stage. The rework cost from skipping the research phase is massive, and yet we found that 80% of digital products launched worldwide haven’t gone through early stage testing. From talking to 100 customers we identified recurring difficulties in sourcing quality testers, a ton of time spent on menial note-taking tasks, and the lack of end-end tools as major impediments to the UX research process. We set out to build Betafi as the platform that truly democratizes user research.

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